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Marketing Department Manager

Rinata Zhumabayeva

Spain, Kazakhstan, Azerbaijan, South Korea


Russian, English


Development of marketing policy on the basis of the consumer demand analysis. Coordination of all divisions in analytical data collation and study, and creation of marketing databases. Organization of strategy development for the promotional events. Customer loyalty enhancement.

Work experience

  • 2021
  • Present

Laduchi Consult , Marketing Department Manager

Barcelona, Spain


  • Analysis of target audience, market and competitors
  • Marketing research
  • Devising and implementing the marketing strategy and the scheduled marketing events
  • Brand development
  • Teamwork management and performance assessment
  • Unit economy calculations and administration
  • Media planning
  • Marketing budget planning
  • Introduction and monitoring of KPI
  • Running the advertising campaigns
  • 2019
  • 2020

Marketing and Advertising Department Manager, Parmigiano Group

Almaty, Kazakhstan


  • Development of the marketing strategy and planning of marketing activities
  • Coordination of divisions in their advertising and marketing activities
  • Marketing budget planning
  • Approval of the advertising lines, posters, brochures, catalogs, menus – quality control
  • Analysis of target audience, market and competitors
  • Running the marketing events
  • Promotion of the positive corporate image
  • Teamwork management and performance assessment
  • 2019
  • 2019

Administrative Director/Product Manager, Budbeed Learning

Almaty, Kazakhstan


  • management of production and business activities of the company
  • participation in recruiting, hiring, termination, adaptation and professional development of the employees
  • analysis of target audience, market and competitors
  • development of product marketing strategy
  • interaction with public authorities to promote product introduction in the public educational institutions
  • supervision of the linguistic content generation (Kazakh, English)
  • 2014
  • 2019

Head of Project Management Department , Intercomp Kazakhstan

Almaty, Kazakhstan


  • Introduction of the ERP (1С) projects for the new customers in Kazakhstan, Azerbaijan and Georgia (project planning, deadlines and targets compliance monitoring, project closure)
  • Introduction of the ADP clients in accordance with the ADP standards
  • Project resource planning and budgeting
  • Organization of communication between the clients, operations department and IT department
  • Сoordination of the entire process of the new client / project introduction

Education, Courses

  • 2020
  • 2021

UCAM Universidad Católica San Antonio de Murcia/ BEBS Barcelona Executive Business School

MBA: International Project management

  • 2011
  • 2011

The University of Toronto, Toronto, Canada

English course – speaking (100 out of 100 certificate), French course – Level II

  • 2008
  • 2010

Sung Kyun Kwan University, Seoul, South Korea

MPA :Global e-Policy and e-Government

  • 2002
  • 2007

L.N. Gumilev Eurasian National University

International relations


  • Swimming
  • Singing
  • Painting

Expert Services

"Business control 360º" Package

Creation or correction of a structured, transparent, and efficient commercial system for your European company

Creation of Online Courses

Online education is one of the most profitable and promising areas of business.

Diplomas, certificates