Carrera y Carrera

Background

Laduchi Consult was approached by a client willing to purchase the Carrera y Carrera trademark from its former owner. Carrera y Carrera is a renowned jewellery house established in Spain back in 1885. Its former owners drove the company into the ground. Bankrupt and heavily in debt all around the world, the company was fighting with its employees and losing top quality designers and jewelers. 

Mission

Buy out the trademark without assuming liability for the company and its debts and problems while acquiring all the rights to trade the brand merchandise worldwide. 

Reservation

Carrera y Carrera was getting various offers from the new investors but selling a huge and important company aged over 30 years was no small feat indeed. The new brand owner needed to have extensive knowledge about the jewelry business.

Solution

• We met all the creditors: the banks, the suppliers, tax agencies, etc.
• We agreed about the temporary administrator who will be in charge of the bankruptcy process.
• We managed to assess the trademark only rather than the whole company. And we purchased the rights to social networks, marketing materials, domains and other intangible assets of Carrera y Carrera.
• We offered extremely favorable terms to the creditors, the judge who handled the company’s case, the former owners and to our customer.

Results

After eighteen months of hard labor, we helped our client buy that what makes the company known worldwide – the trademark, the rights to merchandise, representation rights in 53 countries (including the U.S.), as well as other trademarks and digital tools. 

An impressive package without a penny spent on repayment of the former owner’s debts! 

Laduchi Consult is the living proof – this company can be trusted. A dedicated team, loving our job, professional skills and huge desire to help our clients – it all helps us handle the most complex business tasks.